Do a survey of visitors to the town. In a world where everything seems to move at the speed of light, quality time and shared experiences can be hard to come by. With such easy access to information from all over the world itâs easy to understand why our cultural institutions worry about attracting new museum visitors when there is so much content already to be explored in a virtual setting. This is usually because simply keeping the museum afloat on a... MuseumNext earns commissions from purchases made through some links on this website. Hereâs my guide on How to Use Facebook to Promote Your Shows/Tour. You can also run Facebook competitions to increase the number of likes. Don’t forget to give the designer a good brief to guide them. "Realize that â¦ But we also know there are some experiences that are much more than the virtual world can offer. They help sort/organize your email list and can send out emails to specific zip codes so youâre not spamming everyone on your list. Finally, and most importantly there is a country-wide initiative in which the government wants to establish San Jose as the civic center through an urban project. Through the past decade we have seen massive social change in the UK and around the world which, during the initial stages seemed dramatic, with the closure of many traditional community spaces and the increase in time many people are spending in virtual environments. Marketing through the newsletter, social media sites, and the museumâs homepage is usually only seen by those already interested in what the museum has to offer. Experiential â Thatâs the Key Word. Unconventional Ways Museums Can Use UGC to Promote their Exhibits 1 | Make visitors a part of the exhibit themselves. 2. The Wellcome Collection is a museum located in London, with a unique... 2 | Use UGC photos as an anchor for promotional text. When you volunteer to use your artistic abilities to benefit your community, you build your reputation as an artist and can gain unexpected opportunities to promote your work. Planning Solutions Consulting Limited | All Rights Reserved | Privacy & Policy, Marketing tips for museums and visitor attractions, Copyright 2020. Marketing tips for museums and visitor attractions – hello I am Richard Linington and have been working in the tourism and visitor attraction sectors for Planning Solutions for over 17 years – over that time we have worked on a number of museum, heritage and visitor centre projects. Where possible always respond to a negative comment in a positive and courteous way (I know sometimes you may not feel like being courteous). For many social spaces, including museums, social change is not the same as loss of socialising. Late night events openings, early mornings for members and other none traditional opening hours will allow you to attract new museum visitors and, as the workforce continues to become more flexible about working hours, people will expect museum services to keep pace or they will find something else to spend their money and time on during their leisure hours. By increasing their opening hours the V&A, London attracted not only those visitors who simply couldnât get tickets for the daytime opening in the first instance but also allowed those who would not normally be able to visit during regular operating hours a chance to see the exhibition. With this social shift, and many related social changes, in mind itâs time to think about how museums can use this to their advantage to attract new museum visitors who are looking for different options for spending their leisure time. She now works with museums, arts and heritage, and tourist attractions worldwide and she is a passionate supporter of the industry. When Nina Simon asked for feedback from museums as part of theÂ of/by/for allÂ initiativeÂ the feedback from over 1,000 respondents was that most museums feel they do not accurately reflect their diverse communities in their board members, staff or exhibitions. When it comes to learning how to promote your art, one of the main skills to master is networking! find the latest event, download directors, book an online ticket and see how easy (or difficult) people found it to complete the task. Florida Museum of Natural History Gainesville, FL 32611 352-392-1721 (Research) or 352-846-2000 (Exhibits) Museums can offer a space for reflection, creativity and collaboration and the exhibitions that you host and your collections can be a fantastic jumping off point for activities to attract new museum visitors. As the closing of the exhibition approached there was still a huge waiting list, memberships were still being purchased to guarantee entry and tickets were being snapped up as soon as they were released. These relationships with community leaders can help you authentically attract new audiences and help you spread the word as you embark on your new endeavour. You collection may not even be the source of your event, imply by inhabiting a physical space your museum can host events that may seem to be of no relation to your mission but isnât that sort of the point? Use a $1,000.00 Pomonko family donation to develop a logo. For many people the reason for visiting may be a video they see online completely unrelated to your museum, online photos from an exhibition a friend visited or a celebrity visit. It encompasses a wide variety of disciplines, which in turn requires a lot of work across multiple teams within an organization. Parallel to this, each museum needs to have a community specific agenda of events, and the proper PR team to promote these. Can Museums Reduce Their Use of Single-Use Plastic? To increase the number of positive reviews when they are leaving your museum or visitor attraction ask visitors to write a review if it looks like visitors have had a great time. Sit down with existing visitors (with a desktop, tablet and mobile) and ask them to complete tasks on your website e.g. Several museum directors agreed that maintaining the loyalty of a committed local audience is the first order of business for a small museum â¦ This acceptance of a community has allowed a real relationship to flourish with enough trust to make physical changes to the museum such as gender-neutral bathrooms. Technological changes may have made us more connected in a virtual world, made it easier to keep in touch with family and meet new friends with similar interests but the we have also seen social spaces diminish over the past decade. Send Out Targeted Emails: By now, you should have a e-newsletter service. Plan your content using an editorial calendar. Beyond any doubt, artists want their art in museums-- museum acquisition is the ultimate validation of everything artists live and work for. For some potential museum visitors the ability to preview a show, exhibition or collection can actually improve the chances that they will attend in real life. Carly Straughan began her career working in tourist attractions on a 3 month contract until she found a âreal jobâ and almost 15 years later she is still here. To increase the number of positive reviews when they are leaving your museum or visitor attraction ask visitors to write a review if it looks like visitors have had a great time. Promote on social media â¦ in a dozen different ways Share rich media, soundbites, video, images, teasers, evergreen â anything you can think of. If you want to engage new communities and attract new museum visitors you need to look beyond your obvious allies. If not, I recommend using the ones by Fanbridge or ReverbNation. Each place has its own peculiarities, and â¦ The days of wandering museums reading small print placards â¦ If you are really interested in going the extra mile to attract new museums visitors you may want to invest more time into when you open your doors as well as what is beyond them. Making your collections searchable online, giving clear descriptions of upcoming and current exhibitions along with online previews not only helps people understand what they will be entering into but also allows people to imagine themselves in that environment. Generation Z are the current âsocial generationâ and they are now entering the workforce, socialising as adults with disposable income and looking for physical spaces to inhabit and this new generation of adults are more politically active, community focussed and tech-savvy than previous ever before. As the children who grew up with social media become adults we are definitely seeing a shift in how we attract new museum visitors. Credit: Chicago Childrenâs Museum. As well as helping to identify your core audience and how they heard about the attraction, visitor surveys can also be used to help shape your investment strategy in the development of the visitor experience in the future. Having in-person events, lectures, music, drinks, films at museum. Some of the best types of community outreach include: Norwegian artist Lars Aukrust painting outdoors. Best practice in making Museums more accessible to visually impaired visitors. Everybody was free to upload the movies and this one kind of stood out in 2009, and itâs something â Iâll show it first. Event marketing can be a daunting task. To be able to continually attract new audiences you must strive to keep your museum attractive, interesting and relevant as a social space and community resource. You can then use this data to send people an online newsletter via a service such as Mail Chimp. For many museumâs the option of opening outside of traditional opening hours may seem absurd and with budgets always tight anything that increases your costs is surely never going to cross your mind? Have a look at The Egypt Gallery at Manchester Museum which has an excellent blog which is frequently updated. Photo library – you may be contacted at short notice by your local media, a tourist publication or destination management organisation for a photograph of your visitor experience. How Can Museums Encourage Visitors to Post About Them on Social Media? Incentivising people by entering them into a ‘prize draw’ for a family day ticket can help to generate a higher response rate. By making sure your online presence is available to everyone with interesting and relevant content you reach out to new museum visitors across the world and give them reasons to visit you in person. The Uffizi Gallery in Florence is one of Italy’s best-known tourist attractions. Whether itâs spending holidays with our loved ones, catching up with friends over a weekend or meeting for a first date, physical spaces are vital for our social lives and our health and well-being. Many of these shift workers find daytime visits to museums and attendance of other leisure activities hard and so any events held outside of traditional opening times open up a whole range of people who would normally be unable to attend. Planning Solutions Consulting Limited | All Rights Reserved |. To be able to continually attract new audiences you must strive to keep your museum attractive, interesting and relevant as a social space and community resource. An exhibition consists of a group of exhibits organized around a topic. How to Increase Museum Attendance. Website audit â to ensure that your online experience (desktop / mobile / tablet) meets the needs of your visitors it is essential to carry out an annual audit of your website. They are looking for physical spaces they can invest in, communities they can engage with and tribes to belong to and Museums have a huge opportunity to be the recipient of their time and money. Many museums have embraced the challenge of inclusion in their programs and events. When growing up, we learn and hear about older civilizations, periods in time, and significant figures throughout the history of the human race, but we rarely get to see the actual remnants used in these time periods without a visit to some sort of museum. If youâre basing your opening hours solely on tradition or on when your staff think you should open itâs highly likely youâre missing a large part of your community. Weâre so lucky to have the amazing social networks that we do. Does your museum have a lecture theatre or a room with a projector and some chairs? Consider the use of voucher sites – if you don’t have a large marketing budget (or even if you do) the use of voucher and discount sites can be an effective way to raise awareness of your visitor experience. Replicating the in-person experience for â¦ For small museums, it can be one of the most vexing issues. And itâs not just about the money, diversifying your opening hours can dramatically increase your chances of diversifying your visitors. Don’t forget about the Data Protection Act! Many sources hailed this dramatic change as the death of socialising forever, assuming customers would simply spend their leisure time at home instead.
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